The mission of the American Littoral Society is to empower people to care for the coast. We measure our success by the degree to which we engage citizens, communities, and decision-makers in advocating, conserving, and learning. Thus, our advocacy not only provides a voice for the coast, but also gives concerned citizens the knowledge and tools they need to raise their voices with us. When we restore habitat, our objective is not only to replant dune grass or reseed an oyster bed, but also to motivate people to invest "sweat equity" into a piece of the coast, take ownership and become committed stewards. When we educate, we don't merely provide books, CDs, or handouts. We lead students young and old into the water to get their feet wet and their hands muddy. Sitting at a computer or reading a book, people can develop an interest in the coast; standing knee deep in sea foam with sand between their toes, people can develop a passion for the coast.