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Remember the anti-drug commercial where illicit drugs (played by butter) fried a brain (played by an egg)? Over the action, a gravelly voice intoned "This is drugs. This is your brain on drugs. Any questions?"

Those PSAs were a fixture of my childhood. Now, well into adulthood, I wonder if it is perhaps time for a redux. But in the sequel, instead of playing drugs, butter would play the part of dirty air.

Once upon a time, a valley known for being so fertile that it could grow much of America's produce came to be known for something else entirely: air pollution. The people of California's San Joaquin Valley needed help because the polluted air was making them sick with asthma -- at rates three times higher than the entire nation. Thousands were dying each year because of the smog, particulate matter, lead, arsenic and toxic gases in the air.

There is a curious technique employed by some companies involved in the resource-extraction game: When you have a controversial activity underway that is getting increasing—and unwelcome—scrutiny from the government and the public, take your case to the under-10 set.

As I write this, half of the 75-mile long Caloosahatchee River in southwest Florida is covered by nauseating green slime. It’s a heartbreaking sight – dead fish wash up along the banks, and waterfront homes have a pricey view of a stinking mess.

One dismayed homeowner told me he plans to petition local government to lower his property valuation because his waterfront lifestyle is now so gross that no one would ever want to live there.

Imagine two tiny figures perched on a politician's shoulders—one scientific, the other political.

The scientist whispers in the politician's ear: "You can save 6,500 lives every year with these health protections!"

The tiny politician counters, "You can save those lives, but who will save you from the powerful industry lobbyists outside your door?"

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unEARTHED is a forum for the voices and stories of the people behind Earthjustice's work. The views and opinions expressed in this blog do not necessarily represent the opinion or position of Earthjustice or its board, clients, or funders. Learn more about Earthjustice.