Google oceans, cutting oil subsidies, beach-bound tsunami debris
(Photo courtesy of B Rosen)
The Lorax peddles SUVs to elementary kids
The main character from Dr. Seuss’ “The Lorax,” a book that has long been considered a timeless screed on the environmental perils of overconsumption, is now being used to hawk gas-guzzling SUVs to school children, reports the Washington Post. In the book, the Lorax speaks for the trees against the greedy Once-ler. But recently, the fuzzy character showed up at Alexandria’s James K. Polk Elementary School, encouraging kids to persuade their parents to take a test drive of a Mazda SUV. In exchange, kids could help raise money for other schools’ libraries and qualify for a sweepstakes entry. At the event, a Mazda rep defended the move, arguing that the eco-friendly Lorax would like the new SUVs, which have “really good environmentally friendly technologies,” like getting 35 miles per gallon. Yikes! (If that's considered "good" gas mileage, I'd hate to know what's poor gas mileage.) Luckily, not all the kids were taken in by the greenwashed marketing pitch. For example, when a group of kids walked past the car and started excitedly yelling, “Lorax car!” , one student quietly pointed out that the Lorax doesn’t even drive a car.
Google takes its street view to the oceans
Ocean enthusiasts who are terrified of the water can now take a virtual swim among parrotfish, coral reefs and other sea creatures, all without getting wet, thanks to a new Google venture that brings Google Street View to the oceans, reports the Wall Street Journal. Partnering with oceanographers and the international insurance company Catlin Group Limited, the program will give ocean access to anyone with a computer. It will also allow scientists to track data such as migration patterns, sea turtle populations and the health of the Great Barrier Reef, which, among other reefs, is under constant threat from climate change. As with other environmental programs like wilderness treks and farm-to-school initiatives, the hope is that Google Oceans will inspire people to protect the ocean environment, which are under threat from overfishing, habitat loss, pollution and now climate change.