"Putting lipstick on a pig" describes a PR tactic of making something bad look good. But, two Canadian companies have added a new twist to this old ploy—they’ve changed the name of the pig.
We’re referring to the oil mining practices of EnCana Corp. and Cenovus Energy Inc. The companies employ a form of mining oil from Canadian tar sands that has a bad reputation for being highly destructive to the environment. To counter this, they are no longer using the phrases "tar sands" and "oil sands" in referring to their work. Now they describe themselves as conducting "enhanced oil projects."
Extracting oil from tar sands is one of the dirtiest, most polluting methods—and Earthjustice is challenging a pipeline that would daily bring nearly half a million barrels of oil obtained this way into the United States from Canada. No matter what you call it, there’s no disguising its harmful impacts: the excessive greenhouse gas emissions, the vast amounts of water employed in mining, the multitude of toxins released into our air and water.