Reinventing Fire

Lovins and RMI on a new video outline an energy future to believe in

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If we have any hope of reversing global warming and breaking our addiction to fossil fuels, we will need to find and pay attention to geniuses who can discard traditional thinking and biases and find a way through the current mess to a future energy economy based on efficiency and renewables.

Oh wait. We’ve had one such person around for nearly 40 years, and his contributions are already legion. He is Amory Lovins and his Rocky Mountain Institute. They have been advising businesses and governments for years, to great effect. Now it’s time to take the message global, and fast. To that end, the institute has just released a new six-minute video called "Reinventing Fire" that outlines the beginning of the vision. There’s much work to do, but this little movie makes a compelling case that a solution is possible. Take a look.

Tom Turner literally wrote the books about Earthjustice during his more-than-25 years with the organization. A lifelong resident of Berkeley, CA, he is most passionate about Earthjustice's maiden issue: wilderness preservation.