Skip to main content

Reinventing Fire

If we have any hope of reversing global warming and breaking our addiction to fossil fuels, we will need to find and pay attention to geniuses who can discard traditional thinking and biases and find a way through the current mess to a future energy economy based on efficiency and renewables.

Oh wait. We've had one such person around for nearly 40 years, and his contributions are already legion. He is Amory Lovins and his Rocky Mountain Institute. They have been advising businesses and governments for years, to great effect. Now it's time to take the message global, and fast. To that end, the institute has just released a new six-minute video called "Reinventing Fire" that outlines the beginning of the vision. There's much work to do, but this little movie makes a compelling case that a solution is possible. Take a look.

Terms of Use

The Earthjustice blog is a forum for public discussion of issues related to Earthjustice’s work. Commenters are asked to stay on topic and avoid content that is defamatory, offensive, abusive or intended to promote commercial interests. Because Earthjustice does not support or endorse candidates for any elective office, comments should refrain from endorsing or opposing candidates for office and political parties, either explicitly or by implication. We reserve the right to remove any comment that violates these terms.