New Ad: Cleaner Air Isn't Just Good For Our Lungs; It's Good For Our Economy

Seven-figure TV/cable ad buy supports EPA clean air standards and highlights economic benefits of limiting industrial air pollution


Miles Grant, National Wildlife Federation, (202) 797-6855


Jared Saylor, Earthjustice, (202) 745-5213

If politicians in Washington know that protecting the air we breathe not only protects people and wildlife, but also helps spur our economy, then why are they trying to gut Environmental Protection Agency (EPA) clean air standards? On Thursday, May 10, the National Wildlife Federation Action Fund (NWF Action Fund) and Earthjustice are launching a seven-figure TV ad buy that highlights the economic and health benefits associated with a transition to a greener economy, while also raising public awareness and support for EPA’s new clean air standards to limit industrial air pollution from power plants.

Watch the ad:

The ad focuses attention on a recent Department of Labor study showing that transitioning away from dirty sources of energy to clean technology development and innovation in turn creates jobs. In fact, the Labor Department study concludes that the transition to cleaner energy and technology has already created 3.1 million jobs (Bureau of Labor Statistics, March 2012).

“Clean air protects health and enhances our economy,” said Martin Hayden, vice president of policy and legislation at Earthjustice. “According to a Brookings Institute study, between 2003 and 2010, the clean tech sector outperformed the national economy as a whole, expanding 3.4 percent annually. Letting the EPA enforce the Clean Air Act and limit dangerous air pollution spewing from smokestacks will not only make it easier for Americans to breathe, it will also boost the clean technology sector and help create more jobs.”

“Whether aimed at toxic air pollutants like mercury or dangerous carbon pollution, there are multiple benefits from job-creating clean air standards,” said Joe Mendelson, global warming policy director at the National Wildlife Federation, the sister organization of NWF Action Fund. “EPA air standards that clean up power plants are good for our economy, the health of our families and communities, addressing climate change and for protecting wildlife and their habitat.”

Congress is currently considering several legislative proposals to prevent the EPA from protecting public health with new clean air standards that would reduce air pollution from toxic substances like mercury, arsenic, soot, smog, carbon and other pollutants. Many of these new standards would save thousands of lives each year.

The ad campaign, sponsored by the National Wildlife Federation Action Fund and Earthjustice will appear in 12 major media markets in three states: Ohio, Pennsylvania, and Virginia (including Washington, D.C. cable only). NWF Action Fund ads will appear in Cincinnati, OH; Cleveland, OH; Columbus, OH; Toledo, OH; and Pittsburgh, PA. Earthjustice ads will appear in Harrisburg, PA; Philadelphia, PA; Wilkes-Barre, PA; Norfolk, VA; Richmond, VA; and Roanoke, VA. See the ad at:

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Earthjustice is the premier nonprofit environmental law organization. We wield the power of law and the strength of partnership to protect people's health, to preserve magnificent places and wildlife, to advance clean energy, and to combat climate change. We are here because the earth needs a good lawyer.