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If we have any hope of reversing global warming and breaking our addiction to fossil fuels, we will need to find and pay attention to geniuses who can discard traditional thinking and biases and find a way through the current mess to a future energy economy based on efficiency and renewables.

We're taking our fight against plans by Shell Oil to drill in America's Arctic Ocean this July to the television airwaves in Washington, D.C. The 30-second spot will run beginning tomorrow nationally on CNN. It will also run on MSNBC and during the Daily Show and the Colbert Report in the D.C. region. 

You can see the ad here or watch it on the next page.

In 1970, just in time for the first Earth Day, Friends of the Earth and Ballantine Books published The Environmental Handbook, which eventually sold more than a million copies. I had a short chapter in there titled Ecopornography, or How to Spot an Ecological Phony. The idea was to try to help people recognize what we might call greenwashing--image ads from big companies that gloss over, lie about, downplay, or otherwise sweep their environmental crimes under the rug.

Last week marked the 5th appearance of Endangered Species Day. Although young as annual commemoration days go, Endangered Species Day draws attention to an age-old countdown that has been accelerated by human development at a frightening rate. In the U.S. alone, more than 500 species have gone extinct since the Mayflower docked.

Exposed by the Gulf oil spill disaster as a conflict-ridden friend of oil companies it was supposed to regulate, the federal Minerals Management Service died today—dismantled by Interior Sec. Ken Salazar, who's obviously feeling the heat of eight congressional hearings and an angry president.

Revelations flooding out of the Gulf oil spill disaster provide damning evidence about the main federal agency tasked with regulating offshore oil leases. Corrupted by its closeness to the oil industry and lax oversight from political leaders, the Minerals Management Service allowed British Petroleum to drill under risk-heavy circumstances, in waters too fragile to sustain a major spill, without an adequate plan to keep a spill from being catastrophic.

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About the Earthjustice Blog

unEARTHED is a forum for the voices and stories of the people behind Earthjustice's work. The views and opinions expressed in this blog do not necessarily represent the opinion or position of Earthjustice or its board, clients, or funders. Learn more about Earthjustice.